The best alternatives to newsletter templates, platforms and tools
Newsletter Hub FYI. An one-stop shop for tools to write, design, grow and monetize your newsletter
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Platforms
Looking for the best platforms to start a newsletter? All-in-one platforms where you can create your newsletter from scratch, offering a variety of tools for designing, growing and monetising your content.
Buttondown A lightweight all-in-one newsletter platform focused on speed and ease of use. Offers markdown support, analytics, paid subscriptions, first-party API, and much more.
Kit (formerly ConvertKit) Email, automation, and monetization tools focused on growth. It can be used for e-mail marketing or running a paid newsletter.
MailChimp All-in-one marketing automation platform. Create websites, and email templates, manage your audience, etc.
Beehiiv A blog-first, generous free plan, built-in monetization and detailed analytics.
Substack A blog-first, email newsletter platform designed for small publishers hoping to turn their subscribers into paying customers.
Ghost A blog-first, Open Source, an all-in-one platform to create, share, and grow a business around your content.
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E-mail Design & Templates
Looking for the best templates for your newsletter? E-mail aesthetics possibilities are limited. These are the tools to help you with design and structure, as well as providing templates.
Can I Email Based on the original caniuse but for emails.
Mailchimp Email Templates Mailchimp offers a wide variety of customizable templates and design elements.
HubSpot Email Templates Free, downloadable email copy templates. Offers also a template builder.
Stripo Offers advanced features like embedded videos, interactive elements, and a focus on email automation. A solid choice if you want more dynamic newsletters.
BEE Free This is a specialized tool for designing emails that provides a responsive email editor with numerous templates. It's intuitive, no-code, allowing for drag-and-drop.
Canva Simple and vast template library. Great for beginners and those needing a wide variety of design options, not just emails.
Campaign Cleaner Tool for optimising HTML email campaigns for better performance.
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Directories (Discoverability)
Places where you can post your newsletter, add to a list, or submit to be featured.
Substack Discover List of newsletters using Substack with search functionality.
Mailscribe Discover Categorised list of newsletters around the world
InboxReads List of newsletters with topics, blog, and search functionality.
Letterlist Curated list of newsletters with interviews.
Awesome Newsletters A curated list of newsletters, awesome newsletters on GitHub.
Thanks for Subscribing Curated list of newsletters with topics and search functionality.
Ghost Explore List of websites using Ghost with categories and search functionality.
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Copywriting (Human & AI)
Tools to help write your newsletter content. Hire a copywriter or use an AI copywriting tool.
Inbox Ghosts Stay top of mind with your prospects without having to write a single email yourself.
Fiverr Known for project-based work, you can find writers for specific newsletter content needs.
Upwork Massive marketplace with a large pool of writers in various niches and experience levels.
Contently Platform with a focus on high-quality freelance writers. Their portfolio feature lets you browse writer samples.
Jasper (formerly Jarvis) More versatile AI writer. Handles various content forms (blogs, ads, newsletters) and can switch tones easily.
Writesonic Good for generating short-form copy, product descriptions, and marketing text. Good for expanding upon existing ideas.
Copy.ai Robust AI writer with a focus on marketing and sales copy. Offers a variety of templates for different use cases.
HoppyCoppy An AI-powered email writing tool that helps users create newsletters and other marketing content.
Rytr Handles social media posts, emails, website copy, and more. Budget-friendly pricing.
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Advertisements & Boosts
Run ads on your newsletter, find sponsors and tools to advertise your own.
LiveIntent Uses real-time data to place ads in newsletters, focusing on maximizing engagement and revenue for publishers.
LetterHunt Connects products to active newsletter writers.
Hecto.io Helping newsletter creators monetize their audience through premium membership options.
Who Sponsors Stuff A searchable database allowing you to discover who sponsors various newsletters.
Sponsorgap A marketplace connecting brands with podcasts and newsletters for sponsorship opportunities.
Admailr Real-time bidding for ad spaces in newsletters, providing competitive pricing and relevant ads.
Boosts on Beehiiv Get paid to recommend your favorite beehiiv newsletters.
Paved A platform connecting publishers (newsletter creators) with advertisers looking for placements. Focused on performance-driven ads.
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Repurposing Content
Get the most out of the content you create. Repurposing your content into social media, messaging apps, and outside your newsletter platform.
Canva Create and repurpose content for any Social Media, use AI to transform your newsletter into other types of content.
AI Video Marketing by SemRush Automate video marketing for SEO and Social Media.
Buffer Post and schedule in multiple social media platforms.
Repurpose.io One post, multiple platforms.
Synthesia Text-to-video content generation.
Osmosys Seamlessly convert and send content from your website using email.
Newsteller.ai Summarise your newsletter (directly from Substack + other platforms) and send as a WhatsApp message to premium subscribers.
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Recommendation Programs
Recommendation programs for newsletters. Recommend others or get recommended.
SparkLoop Free and paid recommendations. Get paid for your audience to discover other newsletters.
Beehiiv Recommendations Recommend other newsletters on Beehiiv and get recommended.
Substack Recommendations Recommend other newsletters on Substack and get recommended.
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E-mail Delivery
Tools to help you send e-mails. Focused on transactional sends.
Mailchimp Transactional Send e-mails using the Mailchimp platform.
Resend E-mail for developers, API and other resources for sending e-mails programatically.
MailerSend Service for sending transactional and marketing emails with an easy to use template builder.
Mailgun Email API service for sending, receiving, and tracking emails.
Postmark Provider for sending application emails.
Yonoma Platform to send marketing and transactional emails, build forms, and collect leads.
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Communities
Newsletter creators and writers communities on various platforms.
Email Geeks The Slack community where email marketers, designers, and developers meet to talk shop.
r/Newsletters (Reddit) A subreddit forum to share, read and support newsletters on all Topics.
Indie Hackers Newsletter Crew Where indie hackers gather to discuss all things related to newsletters.
Substack Writers (FB) Facebook group with over 5k members.
Newsletter Nerds (FB) Facebook group with over 2k members.
Newsletter Creators (FB) Facebook group with over 5.1k members.
Ghost Forum An old-school forum to talk about Ghost newsletters.
Beehiiv Community (the hiiv) Beehiiv writers on Slack.
Big Cash Money A community of multihyphenates, the vast majority of which have newsletters.
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Courses
Best courses focused on how to create, write, run, grow and monetise a newsletter.
Newsletter OS Not a course but a dashboard with steps to follow. Get better at writing, growing & monetising your newsletter by using Newsletter OS
Inbox Fox A newsletter with 100 quick tips to grow your newsletter
Newsletter XP The most comprehensive course on how to build, scale, and monetize your newsletter. Taught by the experts who have done it before
Substack Grow A crash course for writers ready to pursue independence by building a loyal readership and kickstarting paid subscriptions- The Newsletter Launchpad How to create an easy newsletter publishing system you can stick with
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Newsletter Acquisition
If you want to buy or sell a newsletter
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SEO
Keyword search, ranking, guidelines and more tools to stand out on search.
AIOSEO Easy and Powerful WordPress SEO Plugin and Toolkit.
Wope Track keyword performance, view real-time SERP previews, and use AI to predict keyword opportunities and seasonal trends.
Hubspot Recommendations to optimise keywords, ranked in priority order to show which optimisations will have the biggest impact.
MozBar Browser extension that provides SEO metrics and tools directly in the web browser.
ScreamingFrog Scans the website to identify SEO issues (e.g. broken links, server errors, redirects) and provides insights into how to improve it.
Keywod.io Helps users find a wide range of keywords related to a specific term or topic, pulling data from various search engines and platforms such as Google, YouTube, Amazon, etc.
SurferSEO Analyses pages against top-ranking pages to suggest optimal keyword densities, advises on content structure, and recommends adjustments to enhance on-page SEO.
Ahrefs Provides various features such as site audits, keyword research, backlink analysis, and rank tracking.
SparkToro Helps to uncover niche topics and the language your audience uses in searches.
Semrush With in-depth keyword research, competitor analysis, and backlink data that can be adapted for newsletter content.
Google Search Console Search Console tools and reports help you measure your site's Search traffic and performance.
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Logo Design
When starting a newsletter you may want a nice logo. Here are the tools to help you create them
Logo Maker Blends your business ideas with AI-generated logos in just a few clicks.
Tailor Brands Leading automated logo design tool for side-hustlers, individuals, and small business owners.
Smashing Logo Create AI logos from choosing a name, keywords, styles, and brand attributes. No sign up needed.
Looka AI does the heavy graphic design lifting, you have the creative control.