The best alternatives to newsletter templates, platforms and tools
Newsletter Hub FYI. An one-stop shop for tools to write, design, grow and monetize your newsletter
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Platforms
Looking for the best platforms to start a newsletter? All-in-one platforms where you can create your newsletter from scratch, offering a variety of tools for designing, growing and monetising your content.
- Buttondown A lightweight all-in-one newsletter platform focused on speed and ease of use. Offers markdown support, analytics, paid subscriptions, first-party API, and much more.
- Kit (formerly ConvertKit) Email, automation, and monetization tools focused on growth. It can be used for e-mail marketing or running a paid newsletter.
- MailChimp All-in-one marketing automation platform. Create websites, and email templates, manage your audience, etc.
- Beehiiv A blog-first, generous free plan, built-in monetization and detailed analytics.
- Substack A blog-first, email newsletter platform designed for small publishers hoping to turn their subscribers into paying customers.
- Ghost A blog-first, Open Source, an all-in-one platform to create, share, and grow a business around your content.
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E-mail Design & Templates
Looking for the best templates for your newsletter? E-mail aesthetics possibilities are limited. These are the tools to help you with design and structure, as well as providing templates.
- Can I Email Based on the original caniuse but for emails.
- Mailchimp Email Templates Mailchimp offers a wide variety of customizable templates and design elements.
- HubSpot Email Templates Free, downloadable email copy templates. Offers also a template builder.
- Stripo Offers advanced features like embedded videos, interactive elements, and a focus on email automation. A solid choice if you want more dynamic newsletters.
- BEE Free This is a specialized tool for designing emails that provides a responsive email editor with numerous templates. It's intuitive, no-code, allowing for drag-and-drop.
- Canva Simple and vast template library. Great for beginners and those needing a wide variety of design options, not just emails.
- Campaign Cleaner Tool for optimising HTML email campaigns for better performance.
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Directories (Discoverability)
Places where you can post your newsletter, add to a list, or submit to be featured.
- Substack Discover List of newsletters using Substack with search functionality.
- Mailscribe Discover Categorised list of newsletters around the world
- InboxReads List of newsletters with topics, blog, and search functionality.
- Letterlist Curated list of newsletters with interviews.
- Awesome Newsletters A curated list of newsletters, awesome newsletters on GitHub.
- Thanks for Subscribing Curated list of newsletters with topics and search functionality.
- Ghost Explore List of websites using Ghost with categories and search functionality.
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Copywriting (Human & AI)
Tools to help write your newsletter content. Hire a copywriter or use an AI copywriting tool.
- Fiverr Known for project-based work, you can find writers for specific newsletter content needs.
- Upwork Massive marketplace with a large pool of writers in various niches and experience levels.
- Contently Platform with a focus on high-quality freelance writers. Their portfolio feature lets you browse writer samples.
- Jasper (formerly Jarvis) More versatile AI writer. Handles various content forms (blogs, ads, newsletters) and can switch tones easily.
- Writesonic Good for generating short-form copy, product descriptions, and marketing text. Good for expanding upon existing ideas.
- Copy.ai Robust AI writer with a focus on marketing and sales copy. Offers a variety of templates for different use cases.
- HoppyCoppy An AI-powered email writing tool that helps users create newsletters and other marketing content.
- Rytr Handles social media posts, emails, website copy, and more. Budget-friendly pricing.
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Advertisements & Boosts
Run ads on your newsletter, find sponsors and tools to advertise your own.
- LiveIntent Uses real-time data to place ads in newsletters, focusing on maximizing engagement and revenue for publishers.
- LetterHunt Connects products to active newsletter writers.
- Hecto.io Helping newsletter creators monetize their audience through premium membership options.
- Who Sponsors Stuff A searchable database allowing you to discover who sponsors various newsletters.
- Sponsorgap A marketplace connecting brands with podcasts and newsletters for sponsorship opportunities.
- Admailr Real-time bidding for ad spaces in newsletters, providing competitive pricing and relevant ads.
- Boosts on Beehiiv Get paid to recommend your favorite beehiiv newsletters.
- Paved A platform connecting publishers (newsletter creators) with advertisers looking for placements. Focused on performance-driven ads.
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Repurposing Content
Get the most out of the content you create. Repurposing your content into social media, messaging apps, and outside your newsletter platform.
- Canva Create and repurpose content for any Social Media, use AI to transform your newsletter into other types of content.
- AI Video Marketing by SemRush Automate video marketing for SEO and Social Media.
- Buffer Post and schedule in multiple social media platforms.
- Repurpose.io One post, multiple platforms.
- Synthesia Text-to-video content generation.
- Osmosys Seamlessly convert and send content from your website using email.
- Newsteller.ai Summarise your newsletter (directly from Substack + other platforms) and send as a WhatsApp message to premium subscribers.
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Recommendation Programs
Recommendation programs for newsletters. Recommend others or get recommended.
- SparkLoop Free and paid recommendations. Get paid for your audience to discover other newsletters.
- Beehiiv Recommendations Recommend other newsletters on Beehiiv and get recommended.
- Substack Recommendations Recommend other newsletters on Substack and get recommended.
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E-mail Delivery
Tools to help you send e-mails. Focused on transactional sends.
- Mailchimp Transactional Send e-mails using the Mailchimp platform.
- Resend E-mail for developers, API and other resources for sending e-mails programatically.
- MailerSend Service for sending transactional and marketing emails with an easy to use template builder.
- Mailgun Email API service for sending, receiving, and tracking emails.
- Postmark Provider for sending application emails.
- Yonoma Platform to send marketing and transactional emails, build forms, and collect leads.
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Communities
Newsletter creators and writers communities on various platforms.
- Email Geeks The Slack community where email marketers, designers, and developers meet to talk shop.
- r/Newsletters (Reddit) A subreddit forum to share, read and support newsletters on all Topics.
- Indie Hackers Newsletter Crew Where indie hackers gather to discuss all things related to newsletters.
- Substack Writers (FB) Facebook group with over 5k members.
- Newsletter Nerds (FB) Facebook group with over 2k members.
- Newsletter Creators (FB) Facebook group with over 5.1k members.
- Ghost Forum An old-school forum to talk about Ghost newsletters.
- Beehiiv Community (the hiiv) Beehiiv writers on Slack.
- Big Cash Money A community of multihyphenates, the vast majority of which have newsletters.
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Courses
Best courses focused on how to create, write, run, grow and monetise a newsletter.
- Newsletter OS Not a course but a dashboard with steps to follow. Get better at writing, growing & monetising your newsletter by using Newsletter OS
- Inbox Fox A newsletter with 100 quick tips to grow your newsletter
- Newsletter XP The most comprehensive course on how to build, scale, and monetize your newsletter. Taught by the experts who have done it before
- Substack Grow A crash course for writers ready to pursue independence by building a loyal readership and kickstarting paid subscriptions
- The Newsletter Launchpad How to create an easy newsletter publishing system you can stick with
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Newsletter Acquisition
If you want to buy or sell a newsletter
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SEO
Keyword search, ranking, guidelines and more tools to stand out on search.
- AIOSEO Easy and Powerful WordPress SEO Plugin and Toolkit.
- Wope Track keyword performance, view real-time SERP previews, and use AI to predict keyword opportunities and seasonal trends.
- Hubspot Recommendations to optimise keywords, ranked in priority order to show which optimisations will have the biggest impact.
- MozBar Browser extension that provides SEO metrics and tools directly in the web browser.
- ScreamingFrog Scans the website to identify SEO issues (e.g. broken links, server errors, redirects) and provides insights into how to improve it.
- Keywod.io Helps users find a wide range of keywords related to a specific term or topic, pulling data from various search engines and platforms such as Google, YouTube, Amazon, etc.
- SurferSEO Analyses pages against top-ranking pages to suggest optimal keyword densities, advises on content structure, and recommends adjustments to enhance on-page SEO.
- Ahrefs Provides various features such as site audits, keyword research, backlink analysis, and rank tracking.
- SparkToro Helps to uncover niche topics and the language your audience uses in searches.
- Semrush With in-depth keyword research, competitor analysis, and backlink data that can be adapted for newsletter content.
- Google Search Console Search Console tools and reports help you measure your site's Search traffic and performance.
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Logo Design
When starting a newsletter you may want a nice logo. Here are the tools to help you create them
- Logo Maker Blends your business ideas with AI-generated logos in just a few clicks.
- Logome Design your logo effortlessly with Logome's AI! Choose customizations, supercharge your brand with our Brand Kit. Produce brand materials instantly, simplify brand building. No sign up needed.
- Tailor Brands Leading automated logo design tool for side-hustlers, individuals, and small business owners.
- Smashing Logo Create AI logos from choosing a name, keywords, styles, and brand attributes. No sign up needed.
- Looka AI does the heavy graphic design lifting, you have the creative control.